American Heart Association:
Côtes du Coeur 2020

Côtes du Coeur is the largest American Heart Association fundraiser in the country hosted annually in Dallas, raising more than $42 million for cardiovascular research during its 28-year history. The invitation-only event allows guests to enjoy unique tasting menus from a number of acclaimed chefs accompanied by wine pairings created from the cellars of many elite wineries.

Thinking form follows feeling, I wanted to convey the sense of strong and bold with elegance. Inspiration comes from the part that matters the most—the heart—and that anatomical shape formed the 2020 mark.

My role
Invitation Design, Event Branding

Client
American Heart Association

Team
Agency: Johnson + Sekin
Creative Director: Shannon Phillips
Account Team: Olivia Price