A collection of packaging designs created over the years.
Vodka 52
“In 1952, a super-tall Texan came to town. Presiding over the greatest fair in the land, his intimidating stature and deep voice are balanced by his warm greetings and friendly wave. His tale is known far and wide, and he deserves a drink just as legendary. So, raise a glass to this Texan icon.”
We branded a vodka that hasn’t exist yet and named it Vodka 52, a nod to Big Tex who made his debut at the State Fair of Texas in 1952. I was challenged to bring the bottle design to life with the restriction of using Big Tex as he’s a trademark of the State Fair of Texas.
My role
Design, Packaging, Illustration
Client
Concept Work 2019
Team
Agency: Johnson + Sekin
Creative Directors: James Harrison
Copywriter: Alan McCoy
Account Team: Julie McBurnett
My Brother’s Salsa
Logo and packaging redesign for My Brother’s Salsa’s house and premium lines.
My role
Design, Packaging
Client
My Brother’s Salsa
Team
Agency: Johnson + Sekin
Creative Director: Shannon Phillips
Local Hive Honey
3-Pack Gift Box: A series of gift boxes inspired by different regions across the U.S. to encourage customers to try and compare different local honeys.
Honey Packet: Honey packets for those who wants to enjoy honey on the go.
Seed Packet: Seed packet designed for anyone who wants to spread a bit of seeds for bees, but also functions as a vehicle to educate and spread awareness on the importance of helping our bees.
My role
Design, Packaging, Illustration
Client
Local Hive Honey
Team
Agency: Johnson + Sekin
Creative Director: Shannon Phillips
Copywriter: Brazos Elkins
Account Team: Evan Henderson, Kelsey McNamara, Kaylee Geiser
Mash-Up Coffee
Mash-Up Coffee is a line of organic, Specialty Grade coffees launched by Boyer’s—a Colorado family-owned company that has been roasting at Rocky Mountain altitude since 1965. Mash-Up is about the art and science of fusing single origin beans to create new, unique flavors.
My role
Design, Packaging
Client
Boyer’s Coffee // Rejected Concepts 2020
Team
Client: Boyer’s Coffee
Agency: Johnson + Sekin
Creative Directors: Shannon Phillips, Krista McCrimmon, James Harrison
Account Team: Sarah Eck, Andrew Reimherr
Truly Simple
Fully cooked portfolio of grass-fed products provides much needed convenience to home cooks without sacrificing good health and taste. True to its name, Truly Simple brings together the greatness of 100% grass-fed, free-range beef products that are fully cooked and single portioned for quick, easy and healthy at-home meals. All products are raised with no antibiotics or added hormones on pastureland in Australia.
My role
Design, Packaging
Client
Teys USA
Team
Agency: Johnson + Sekin
Creative Director: Shannon Phillips
Copywriter: Brazos Elkins
Account Team: Sarah Eck, Jessica Tade
Dr. Teal’s
Dr Teal's combines the natural benefits of pure Epsom salt with the revitalizing & restorative qualities of essential oils. I chose to focus on this brand for my packaging course at UNT where we take existing packaging and redesign them. What came out of this was packaging redesign for their core products and a gift box for an elevated experience.
Student Concept 2015
Professor: Karen Dorff, University of North Texas